Profile

Guillermo Páez

Strategist at heart, designer by experience. Over a decade working across brand identity, visual communications, and UX — from lean startup teams to enterprise-level ecosystems across LATAM and the US — always aligning design decisions with business goals and translating complexity into precise, actionable concepts.

My path has taken me through advertising, editorial, e-learning, insurance, real estate, and hospitality — building a versatile perspective that adapts readily to any industry or team dynamic.

ACADEMIC BACKGROUND

CLAUDE CERTIFICATES

Anthropic  |  2026

CERTIFICATE ON
SMART INTERFACE DESIGN PATTERNS

Smashing Magazine  |  2025

CERTIFIED PROFESSIONAL UX DESIGNER

UDEMY Academy  |  2017

BACHELOR DEGREE IN GRAPHIC DESIGN

Universidad Internacional  |  MX  |  2012

CERTIFIED ON VISUAL COMMUNICATIONS

Adobe, Inc.  |  2010

PROFICIENCY

Areas of focus — not a proficiency scale

UX/UI Design UX Architecture Software Development Business Architecture Digital Marketing UX Analysis & Research

COMPETENCIES

Strategic Self-Starter

Owns projects end-to-end — scope, timeline, and delivery.

Learner by Nature

Grounds decisions in systems theory, cognitive research, and adjacent fields.

Creative Partner

Actively bridges disciplines — fostering dialogue between design, development, and business through shared language and mutual understanding.

Agile Critical Thinker

Reframes complexity into actionable design strategy.