Visual Communication  |  Branding  |  UX Strategy
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Guillermo Páez

MX / Available Remotely

UX strategist and visual communication specialist with over a decade helping organizations across LATAM and the US navigate digital transformation — bridging design, technology, and business across diagnosis, definition, and delivery.

Diagnosis & Architecture

SaaS Development

Product Planning

Business Mapping

Service Modeling

UX Research & Validation

Mixed Research Methods

AI-driven Behavior Analysis

Elastic Testing

Design & Execution

Lean UX & Agile Frameworks

Multi-Platform Design

AI-Augmented Prototyping

Rapid UIX Ideation

UX–DEV Bridging

Figma Adobe CC GitHub Bootstrap 4&5 Google Material Design Apple HIG IBM Carbon DS Google Analytics WalkMe Maze Clarity UseBerry CrazyEgg Atlassian Suite Asana Coda Notion Airtable Azure DevOps Miro Archimate Qlerify Visio Anthropic Claude

All showcased work was developed in collaboration with enterprise teams. All rights reserved.